Message from the Founder

Guiding Principles


Roger Morgan is the founder and CEO of Steelheart International LLC. He has an extensive corporate background in sales, marketing, finance and business development both domestically and internationally. He has been an entrepreneur in California since 1980 engaged in real estate development, manufacturing and heavy equipment sales and leasing to Mexico. He semi retired in 2007 functioning as Chairman and Executive Director the Freestyle Foundation, a 501C3 non-profit engaged in drug prevention.   

Previously he was Vice President of Volvo and CEO of Volvo Penta of America where he designed, implemented and controlled a strategic plan that grew the company from $5 to $55 million a year in five years, and increased its share of the US market for inboard/outboard engines from 6% to 22% in one year. Prior to Volvo he worked for Caterpillar Tractor Company for 10 years, residing for 7 years in Europe (Geneva, Madrid and Athens) in sales, marketing and dealer administration. Morgan has a B.A. of Business from Colorado College (1963) and a B.A. of Foreign Trade from The American Institute of Foreign Trade (1964) now called The Thunderbird Graduate School of Global Management. He is a US Navy veteran, having served on active duty in the Philippines from 1956 to 1958 with a full discharge in 1962. He is a private pilot, and conversant in Spanish.

Bob Dresslar is an Advisor to Steelheart International and a licensed contractor with decades of construction management experience. He was previously an owner and founder of E-Building systems, manufacturing EPS panels with steel studs. He has been the construction superintendent on numerous large projects for 400 to 500 units, including East Lake in Chula Vista, California. In 2006, he built 132 steel frame homes using the E Building system for Crean Acres in Hemet, and he has designed and set up several panel plants, including one in Yuma, Arizona. That home building operation built several houses with the E-system panels in Mexicali in 2002-3. When the earthquake hit in April 2010, 45,000 houses were damaged, 15,000 destroyed completely. The only houses still standing with no damage were those built with the E-System panels which now serves as the basis for the government’s desire to convert from concrete block construction to E-System.

Teck Lai, Director of Business Development. Teck served leadership roles in global multi-location manufacturing and project management for high-tech industry for more than 22 years. He has solid expertise in product development, quality control, risk assessment and environmental assurance. Proven records in lean manufacturing, production planning and customer relationship management. Teck has delivered business solutions through continuous improvements in virtual teams and reduction in production costs year after year. Fluent in Japanese, Mandarin and Cantonese and holds a MS, Design Engineering and a BS, Mechanical Engineering and Industrial Engineering from the University of Hiroshima in Japan. Teck will oversee the anticipated plant operation in the Sacramento area and develop business opportunities with the Pacific Rim for Steelheart panelized housing and related products.

Len Kaine, Founder and President of the Golden Rule Society (GRS) in Coronado, California in 1971, functions as a Senior Advisor to Steelheart. Len is a retired airline pilot who, as an unpaid volunteer, for 45 years has created and implemented numerous programs benefiting children in all 50 states and 15 nations. He hasa received numerous awards and accolades and has been nominated for the Nobel Prize twice, and now again in 2016. The motto of GRS is "...To better the lives of others is your life's greatest reward". That is very synergistic with the mission and goals of Steelheart, to make it a better world by providing, safe, affordable houses, water, sanitation, power and food security for African countries, and affordable houses for working class people and shelters for the homeless in California.