Message from the Founder

Guiding Principles


Steelheart was originally created in 1998 to set up a light gauge steel panelization plant on an Indian Reservation in Nebraska. On the positive side, we built wall, roof and floor panels in a plant for 38 houses, and created 58 jobs for people that previously had no experience in the process. What I learned personally was how easy it was. We created better houses for less money, and jobs and economic opportunities for people in need. For reasons well beyond our control, the operation didn’t achieve all of our goals for them in helping other tribes with their housing needs., but the experience wasn’t wasted.

I was personally devastated by the economic collapse of the housing market starting in 2006, and since eating is important, and America needed job creation and exports, I resurrected Steelheart International. My intent was to pursue opportunities offshore. I have an educational and work background in international business development, and had planned to pursue business in Mexico, where they are in need of 8.9 million houses. But, owing to a series of unexpected events, I ended up dealing with Uganda almost exclusively for 2 ½ years, which has great potential, if one can endure the social and economic constraints. We may circle back to Uganda, but have now redirected efforts to certain facets of the US housing market as well as export opportunities elsewhere, and have engaged in real estate for agricultural and investment properties in Northern California, with good results.

We are focused primarily on light gauge steel framing, with cladding inside and out that won’t burn. SIP (Structural Insulated Foam Panels) are another product that fits the bill, as well as EF blocks from a company in Tempe, Arizona. The core ingredient in all is the solid core insulation, which will be either EPS (Expanded Polystyrene Foam) or polyurethane. We are looking into PCM (Phase Change Material) as well, a revolutionary insulation that absorbs heat above a certain set point, and releases it when the temperature drops below, with a net effect of constant comfort and reduced energy demands.

The houses will be strong enough to withstand earthquakes and hurricane force winds; non-combustible to stave off damage or destruction by fire; impervious to termites, mold and mildew and by adding solar and wind energy, be “zero energy”.

We hope to create a model community and training center for Steelheart homes and park models in the Sacramento area, possibly working with Sierra College, which has a similar goal. The idea is to achieve rapid expansion both domestically and abroad by training younger people, particularly veterans, to take the reins and grow personally while helping the company to achieve a prosperous future.

Roger D. Morgan